Cosmetic dentistry in the U.K. turned over £945 million in 2014, jumping by 22% over the span of four years and 5% from last year—and this is just for the top 100 dentists in the U.K.
Peter Alderson, managing director of credit broker LDF, said this signifies an uptick in demand for cosmetic procedures like teeth whitening, computerised smile analysis and orthodontic appliances. More Britons are investing in better smiles for their personal life and career, growing at a rate of 40 percent yearly, according to the British Association of Cosmetic Dentistry.
Overall, Britons’ approach to dental cosmetics has changed dramatically, closer to how the U.S. treats their teeth’s looks. Catalysts for change have come and gone in the past, but perhaps one of the most notable is when an American journalist asked The Office (the U.K. original) creator Ricky Gervais about his false teeth, only to reply they were real.
Give this trend a few more years and Britons might no longer be at the end of jokes about their teeth, which is great because the image has stuck for far too long.
Limitless Benefits
There’s no doubt that cosmetic dentistry makes teeth more appealing to the public, but by how much? Here are a few examples backed up by science.
Yet, as with any long-term investment, straight teeth take time before their benefits manifest. It’s the perfect scenario for the saying: “Good things come to those who wait.”
Six Months
Thanks to technology, the time it takes to straighten teeth is constantly dropping. In as early as six months, you can enjoy the aforementioned benefits and more. This is the premise behind the 6 Month Smiles system, a marriage of traditional braces and modern materials for a clear look, offered by dental practices like London Bridge Dental Office.
Six months is the general timeframe for this system, but the process can take a little faster or slower depending on your dental health. The sets are ordered straight from the U.S., so you’ll generally get the same treatment that produces beautiful American teeth. As the treatment time is quicker, 6 Month Smiles cost lower than traditional treatments.
(Source: “Top UK dentists smiling after surge in demand for cosmetic treatment,” The Guardian, March 29, 2015)
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